For the Starbucks x Peanuts collaboration, Adam created a Snoopy pumpkin carving and a carefully styled reveal featuring the collection's glass cup. Every detail, from the character's likeness to the product placement, needed to meet both brands' guidelines while feeling natural within Starbucks' own content.
Working against a tight launch deadline, Adam sourced the right pumpkin through local farmers and handled the creative development, carving, set styling, lighting and filming. He delivered a fully edited vertical reel and high-resolution hero photography, with Starbucks' internal team adding the final audio polish.
Published through Starbucks' own platform, the campaign generated 6.5M+ organic views. For Adam, it demonstrates how precise character work and thoughtful product storytelling can come together under a demanding production schedule.