Scotts approached Adam with an unexpected July brief: create a watermelon carving around the idea that summer can be the scariest season for a lawn. With pumpkins not yet available, the project became an opportunity to explore a different material and a new kind of seasonal brand story.
Adam pitched a pest-like creature bursting from the watermelon, with the Scotts logo carved prominently into its surface. Because watermelon offered limited material for sculpting, he built the dimensional creature using sweet potato, snap peas, carrots and watermelon rind. He filmed and delivered a fully edited video, including text overlays and selected audio.
Published as a collaboration between Scotts and Adam, the campaign generated 55,000+ organic views. It demonstrates the possibilities for branded sculpture throughout the year, using seasonal fruits and vegetables to bring an unexpected concept to life.