For Once Upon a Farm's seasonal Pumpkin Spice fruit pouch, Adam carved the likeness of co-founder Jennifer Garner, known to the brand's audience as Farmer Jen. As a father of three and an existing customer, he had a personal connection to the product and the family-focused creative brief.
With the portrait and product placement agreed early, Adam tailored the carving, lighting and set to the brand's warm visual style. His own children appeared in the finished content, while supplied product samples featured naturally in the final reveal and hero shot. Adam delivered a fully polished and edited collaboration video.
The collaboration post generated 93,000+ organic views, with positive feedback from the client team throughout the project. For Adam, it shows how a founder portrait, product story and authentic family connection can come together in a memorable seasonal campaign.