For this collaboration with Meta, Adam explored a new starting point for his work: a pumpkin-carving concept generated through Meta AI. He experimented with prompts, developed an idea to execute and translated the digital concept into a finished physical carving.
Ray-Ban Meta glasses captured selected moments from Adam's point of view, giving viewers a closer look at the hands-on process. Adam filmed the project and delivered an initial video edit, with Meta's internal creative team handling the final post-production.
Published on Meta's own channels as a collaboration post, the campaign generated 5.5M+ organic views. For Adam, the project was an opportunity to explore how emerging technology could support his creative practice while keeping physical craftsmanship at the center of the story.