To support the seasonal launch of Bloom Pop's limited-time Crisp Apple flavor, Adam helped develop a pumpkin-carving concept built around the brand's logo and seasonal artwork. The project connected the flavor release with a visual expression of fall.
Adam etched the artwork at varying depths, allowing selected details to shine more brightly in the illuminated reveal. The video opened with an on-camera sip before he returned to carving, giving the product a natural role in the story. He handled the design, filming and editing through the finished campaign video.
Published as an Instagram collaboration with additional distribution on TikTok, the project remains one of Adam's personal favorites. It demonstrates how seasonal brand artwork can become a distinctive physical piece, supported by thoughtful product integration and a polished reveal.